Cycle's founder Mehdi Boudoukhane recently sat down with Anna Nadeina, Head of Growth for saas.group, to chat about Cycle's journey. He also shared some of the drivers behind their impressive growth. App Marketplaces are a key part of this strategy.
Once your listing has dropped off that "newly added" list on the homepage of each App Marketplace, how can you stay top of mind with potential customers?
There's a common misperception that App Marketplaces and their partner ecosystems are small, elite clubs. This couldn't be further from the truth.
In early 2019, during my first few months at HubSpot, we held a "Connect Partner Day" at our HQ in Cambridge, Massachusetts. Unfortunately some of our partners were not very happy.
I've had a lot of conversations over the years with partners looking for real-life examples of high-quality App Marketplace listings. One of my favourites is HubSpot App Partner, OrgChartHub.
In July 1993 cartoonist Peter Steiner sat at his desk, trying to think of a clever caption for one of many cartoons he created for the New Yorker.
